Warning: DOMDocument::loadXML(): Start tag expected, '<' not found in Entity, line: 1 in /home/cogofitn/public_html/wp-content/plugins/premium-seo-pack/modules/title_meta_format/init.social.php on line 481

Archive : Tag

Welcome to 2018

The 2017 year has come and gone and we’ve all seen the highs and lows. The question is did you learn just as much from either of those experiences? Welcome to 2018 and let me recap some of the great moments I was privy to in 2017. COGO Fitness + Performance celebrated its 6th year in business and what a steep climb it has been. The difference though, this last year I was honoured to have worked with special populations. I got to work in a great clinic with some wonderful clients that gave me the opportunity to share some of my knowledge and experiences as well as learn new technologies that are here to help neuroscience.

I also worked on adding a new conditioning coaching certification under Joel Jamieson at 8WeeksOut. I was also invited to a great workshop within the same certification where I met some very interesting coaches from around the world and learned a ton about myself, my business, and my dreams; this also gave my wife and son an opportunity to join me on a family road trip, and let’s face it, who doesn’t love road trips. I also began my Precision Nutrition Coaching level 1 course which I hope to finish in the next few months; I’d gladly recommend it to all of my colleagues in the industry. I’ve added all of this continuing education in hopes to bring more value to my clients, personal and online. On that note I’ve started to grow my online training, I can’t speak enough of my online clients as I see some real perseverance, I tip my hat to you all followed by a big internet hug.

As I welcome 2018, I think back to 2017 bringing me the greatest birthday present a father could ask for, the birth of my son. We share a birthday, smiles and facial expressions, more importantly I feel we share the same silly sense of humour. I work harder and laugh more because he’s in my life, and what can I say, having the love of my life at my side helps me get up in the mornings and want more for the both of them. I find that 2017 has helped me become more imaginative in my craft once again. Keeping with my philosophy on training but opening doors to so many facets of training to try and improve my clients health with the help of science. With the recent holiday trip I was able to introduce my son to my parents which was huge since we live continents apart, nonetheless, being back in Chile over the holidays with my wife and son, and meeting new family was a beautiful experience I believe will be cherished for the rest of our lives.

I decided to put a different spin on accountability within my profession and clients this last year, I feel that my industry falls short because we are so bent out of shape when it comes to only training and what we eat. Unfortunately science tells us differently and learning from some great mentors I went back to the books and began relearning my schooling. Aside that, I truly feel that we aren’t actionable enough when it comes to laying down the roadmap for our clients and it goes beyond exercise and food. If you allow me a moment on my soapbox; you’re just not digging deep enough into why your clients can’t stay accountable. Well we’ll leave that for another day, for now let’s keep reminiscing on 2017 and see how COGO Fitness + Performance is going to improve in 2018!

I can tell you that one improvement this year is going to start with the inception of Versa Movement Collective, a new company and incredible project that I’m working on with some fantastic health professionals who I now call friends. You can find us on all social platforms and at www.versamc.com to find out more about us. This is the company which will stop separating our professions individually, rather we bring forth a holistic approach to an individual’s improvements in their respective sport or general lifestyle. At the moment we’re specializing in golf as well as long distance runners due to two of our team’s professionals, but as we grow we would like to invite top professionals from all sport disciplines. For now we are working towards finding a facility, continue our VMC Education videos on YouTube, Instagram and Facebook to add a little knowledge to those interested in adding to their programs; and mainly starting to create the buzz that there’s a new Sheriff in town.

2017 was about building foundations and education from school, mentorships, workshops, etc. I’d like to take a small moment to give thanks to a very special friend of mine, a mentor, and part owner of BioPod (please checkout this product, it is at the forefront of ecosystem technology). He flies in from all over the world to impart business wisdom where he can, and I believe it has made me a better business owner, friend, father and husband. I’d love to thank my wife for putting up with me working from home as she is on Mat leave, in my underwear at times, and my moods, as well as the odd pot shot from the cheap seats. What I’m truly thankful for, is that I get to see my little monster man grow up while I work from home.

2017 helped me to mold values into my company. My love for what I do and my love for my clients past and present, is beginning to define itself in what I do, my training and my approach to how I treat others. At the end of the day you have to ask yourself, do you want to be loved and respected by someone that puts so much time into your health, or do you want to simply workout. I personally feel that 2018 is the year where developing long lasting relationships will not only sustain my business as well as my life, but also grow substantially in regards to understanding my surroundings and the people in it. I’ll stop there, but with open arms I’d like to welcome you all to 2018, let’s leave the resolutions aside and become resolute towards the things and those we love the most.

Hey 2018! Stay healthy my friends…

Franco Gomez welcome to 2018 Welcome to 2018 IMG 1102

Your Coach, Franco Gomez





Blog, Fitness, Life

It’s, “Get To Know Your Trainer Day…”

In the past I’ve taken the time to spew some science and educate not just my clients but any of those that will listen out there in the internet world. I’ve spoken about principles and shopping for the right trainer, I’ve even gone as far as chatting about millennials and the downfall of society (as I sit here and chuckle at the ridiculousness of that comment). Well today I think I will take a step back and introduce myself, my personal journey thus far and where I hope to end up some day.

As a lot of you know I didn’t actually start in this industry where I can help people pattern their minds and their bodies towards the positive. Although I almost went in this direction back when I was 26, I took a temporary position leaving university for a few weeks back to welding, the starving student excuse served me well of course, and ended coming back to school 10 years later. Looking back now I don’t regret not taking the honest leap when I had the chance, but mainly because I know that my mindset wasn’t there. You see, when it comes to taking these sort of leaps in life, they demand the courage to fail, because let’s face it, you’re going to fail a few times than naught. And I know now I wasn’t willing to fail, I was afraid to lose the money and the toys, and pampering myself, and everything that came with it.

Although failure, is the symbolic falling off the horse, and the old cowboy asking you if you’re going to get back on again. It means that even if there is a downturn in all aspects of your life, what are you going to do with your time to move forward again; what are you willing to do to get back on that horse. Will you use up that time to add some education, find a seminar, or simply start to read the things you love, to make you better at what you do?

Well in my case I like things the hard way I think, because I should’ve gone back to oil & gas to raise the money I needed to pay off school and probably re-enter school for a business education. Nope! I prefer to hustle and grind and try to find business where I can get it, and rest on my laurels when it came to my education. I was the rabbit, and never the turtle taking my time up the hill and learning along the way. Well, 6 years later and a few ups and downs, as any business should, including running my own facility which was awesome in my eyes but again still lacking success. At this point you may ask why I’m still grinding it out?

A major reason is my change in headspace, my mentality towards my business, my new family and my need to hustle. Now I understand the word ‘hustle,’ as it’s used when it comes to building a business. Mainly because entrepreneurs need to work twice as hard to make their paychecks in comparison to the regular joe clocking 40 hours. I’ve taken the time for continued education, put time to understanding different facets of training which I felt I’m missing, focusing once again on the client and building the systems around them to improve their experience with me.

I’ve looked at my assessments and included heart variability, conditioning, injury prevention, mobility testing and body composition. I consistently and continuously educate my clients to no end in regards to building milestones, for themselves as well as their families. I’ve actually gone back to my basics by increasing clientele and improving my personal training on an individual basis. I even created for the first time the Online Performance Coach. My way of being right next to you virtually on your smart device; programming, videos, assessments, and continuity for progress all at your fingertips and at the fraction of the price of personal training.

If there’s one thing that I’m really trying to improve is my level of communication and how I address my clients, putting forethought before action. But more importantly really listening to people, and actually becoming empathetic to the needs of the client. Hustling in my life means blocking time, working on 3 businesses, ensuring my clients are always taken care of, and more importantly holding my baby boy and my beautiful partner. That’s right; we can work as hard as we want on our businesses or careers but we’ll never gain on our road to success if we forget why we do it. Although I’ve found inspiration over and over again, the people that inspire me the most is my wife and my little man.

I was chatting with my lovely wife today and we were laughing about the fact that every time I’ve put my gym in someone else’s space, there’s been a fallout, whether I was collateral damage or a lack of integrity within a contract dispute. The thing is, everytime someone out there wanted to pull the rug from under me, I got back up stronger and hustled my way back much more successfully. That’s because as we say in Spanish, I’ve got “ganas.” I have the, ‘want,’ I also have the reason and the will.

This my friends is just my will to better myself, my clients, my passion for what I do, and my love for my family. If you want to get to know your trainer then this is me in a nutshell, I will always find the answer if I don’t know it, I surround myself with exceptional professionals to compliment my business as a service to my friends and clients alike. I focus on the assessments to plan out programming because it is the responsible manner of doing things. I always individualize as it is the professional in me and it is what the client requires.

But most importantly, I put my family first, and I can’t stop loving my partner and hugging my little man.

It is a pleasure to meet you all…

Franco Gomez  It's, "Get To Know Your Trainer Day..." IMG 1102Your Coach, Franco Gomez



Are you tough enough?

images are you tough enough? Are you tough enough? images

Are you tough enough?

In the past I introduced this Blog with the Smart Principle; Specific, Measurable, Attainable, Realistic, and Timely. The truth is I’ve noticed with certain clients just want to jump in the water with both feet never testing it, never asking questions, never considering the consequences of what a hardcore attitude might do to your body or your mind. On the other hand I have those that want more than they’ve put in and start to wonder if the training is even worth it. As trainers this can become quite frustrating considering that we lay out guidelines, support, education, and the training. There’s an old African proverb that says, “Never test the depth of the water with both feet.” (Kouzes & Posner, 2007)

In Kouzes and Posner’s The Leadership Challenge it talks about experimenting and risk taking, but I’ll get to that in a moment. First I’d like to start by asking you that simple question, “How’s that new years resolution working out for you?” I’m guessing that there are a high percentage of you that have fell off the wagon, or have become too busy, or never really saw the results they assumed they would achieve in such a short period, and finally you’re just bored of the same routine since January. So back to Kouzes and Posner, where they state that to create a climate in which the norm is to experiment and take risks, it is essential for leaders to:
Generate small wins
Learn from experience
Generating small wins is an excellent way to begin tracking your performance and goals in your every day life, whether family, work, fitness, etc. Again, this is where SMART can come into play, and helping you refine those small wins; setting milestones is a small step-by-step process for progression. Unfortunately we live in a society that caters to the, “Go big or go home,” with that said 90% are sitting at home! Remember that achieving those small wins will result in success.

Learning from our experience is crucial to our mental toughness, our resilience to obstacles, and to our eventual success in any of our goals set. As humans we are programmed to learn from childhood on until the imminent. Unfortunately taking another shot at society, we often find ourselves being lazy and letting someone else take over the reigns; let them learn it, let them do it. Well now they’ve just become your boss, beat you in a race, or achieved their fitness goals before you! My question to you is, “will you quit because you were beaten? Will you quit because you never reached those goals?’ You have to ask yourself , did you learn anything? Are you mentally tough enough to persevere? Do you lack the fortitude to continue?” I say you are, I say you can learn to be; you are smarter and you can become tougher just by taking that small step forward you never did before. You can pick yourself up and continue, because it is instilled in us the will to live, to move, to run, to jump, to love; so what’s holding you back? You have a resolution to continue, one small win at a time. Track your progress people, you will have something to work for always.

Stay Healthy My Friends…

Franco Gomez