VERSA MOVEMENT COLLECTIVE; my new journey, and although I’m writing from the COGO point of view, I wanted to share a new experience that I’ve taken on; a new business, new friends, and a new journey. I’ve always been a fan of people, companies, or entities that inspire change. Think back far enough and you’ll remember names that were part of many revolutions, whether revolts against empires or technological advancements that moved the world forward. Wherever you look you will always find a name, a person or a community that’s come together to make a difference in this world. I believe the choices we make are etched in history, it sounds bold by saying this considering that you might think I’m just a drop in the ocean; but I believe it. I believe that the way you speak to someone, your mannerisms, your voice and your posture can inspire a bold courage in people. It can change someone’s outlook and more importantly it can move a community into talking about what it is you did for them. It can inspire a journey, and all it took was a conversation.
I met one of my partners for Versa Movement Collective in 2013 after my motorcycle accident. It’s interesting but our city had just experienced a flood a month prior to that event. I was just starting a conversation with the love of my life, and my business was in a very uncomfortable stage where you’re trying to move forward but the catch 22 of needing money to make money, to put money into a business; that was learning the hard truth about business. The storm hit Calgary that late spring and it didn’t stop, the water came and our city came to a resounding halt. Nat and I would ride our bicycles in areas downtown and it looked like the zombie apocalypse had hit it as the streets were bare and some of them underwater. We lent a hand here and there when we could and in the midst of things we got closer then we had expected; it was the best rollercoaster life ride I’ve ever had the pleasure of experiencing.
The first night of that years Calgary Stampede, I’m out for a ride on ‘The Black Mamba’ (my Harley Night Rod) visiting a friend’s bar in town, and on my way home I get bumped off the road and into the back of a parked taxi. In one second the lights went out. I remember waking up on my hands and knees, blood coming down over my eye from a cut on my brow, and my arm hanging as it was dislocated. I remember my legs hurt as well as my knees but I thought at least I’m standing. I grabbed my right arm and put it back in, a very painful process I might add, and after the chaos of cops, ambulance, firefighters and the nurses that were around the corner just happening by, I headed to the hospital. My dear old dad sleeping in the chair next to my hospital and me thinking how the hell did I end up here, either way, it was time to move forward.
I remember looking at a business card the doctor gave me in the hospital, telling me I was going to need physio at some point. So as it happens I met my first physiotherapist, he was very knowledgeable young man and very attentive, to be honest, regardless of having been my first ever physio visit in my life I was very impressed with the treatment. This physiotherapist is not my business partner though, No my business partner stepped in when the other headed to help out in the Sochi Winter Olympics. Equally knowledgeable, excellent treatment, and the conversation seemed unforced and comfortable. We spoke science and training, and shared stories of athletes we were working with here and there. We even began referring back and forth over the next few years, he was such a professional it came natural to work with him. So I have to say I was more than pleased to hear the message on my phone asking for a business chat and a coffee this past summer.
After banters, and meetings, and really working on our company’s vision, we realized it was time to invite a third partner; someone that could bring business development to our team. I was pleased with my second partner, great experience in the fitness community with her own franchise at one point, I felt she could bring some clout to our game. And so, this is how a conversation led to the birth of VERSA MOVEMENT COLLECTIVE. We are not a Physio company, we are not a training and performance company. We are not a fitness company or a personal training company. We are the start of your journey, we want to be a huge part of your experience from the moment you walk in to see us, to the moment you step onto the pitch, the ice, the road, or your office. We want to complete the holistic circle of what health really is. When I was approached for the first time, and after the proposal was on the table I said one important thing that I hold dear to my heart. “I’m in on one condition, we’re not just another physio clinic with training services, or vice versa; this city has enough of those.” We are a human performance company, and like that the wheels were in motion.
I was introduced to two top professionals in their field; Jay Miren a Golf Performance professional with more experience in his field and assessment technologies that I truly believe Calgary will have its first golf tour professional in no time. Then I met Malc Kent of MK Performance, a running coach whose knowledge of the sport and his clout within the industry is unsurpassed. Having worked at EXOS and consulted with NIKE as well as Red Bull he brings a myriad of training methodologies for the long distance running game. Again I believe we may begin building Olympic calibre distance runners, especially when living so close to the mountains; personally I believe it’s time we up our game in Canada. Now as the company grows we are definitely looking to expand our team with proven professionals that will add a compliment to VMC, but for now I believe we have a great foothold in the door.
Now we can take performance to the next level, we can take an individual and walk them through their journey by helping them with injury prevention, skills, and strength and conditioning. I know right now you might feel a little vulnerable and think that this might not exactly fit in with what you do. Maybe this might sound intense and all you want is a physio, or maybe you just need some personal training. Well don’t forget that this is your journey and we want to be your guides. You want to succeed in your local squash tournaments, then there’s still a need to experience our expertise. You still need to look at your movement efficiency, your mobility, your strengths, speed and conditioning. We also want to look at your week in review, your work, your eating habits as much as your sleep habits. Life is holistic, it’s a circle that needs to stay closed and we want to teach you how.
Imagine if you will, if I was to draw a circle on a board, and I asked you a slew of questions but we’ll keep to the simple ones. First you went through our TPI, or FMS and/or SFMA assessment; and you were also capable of doing our VERSA Conditioning test. Now we came into the room and we erased the first line off that circle; the first line was for a lack of mobility in your shoulders and ankles, then we erased a little more because your ergonomics began to fail under duress in the conditioning test. Then we took more off because your sleep habits were very erratic.Your diet wasn’t bad but it could definitely have some improvement due to your daily activities, so a little more came off the circle. You look at the board and you don’t see a circle anymore. The circle’s been broken, and it gives us a starting point to work from. When we say we want to improve your life, as you can see we actually mean it.
At VERSA MOVEMENT COLLECTIVE we don’t look at you from a fitness point of view, or a physio point of view. I personally don’t look at your programming from an exercises point of view. As a team we want to know more about you and what are the cause and effects that make up your daily life. It is the only way to help improve the woman on the golf course, the kid stepping on the ice for his Junior A tryouts, or the law office about to enter this summer’s corporate challenge. We want to take a comprehensive and systematic approach to an individual’s improvement, teaching them the very foundations of what our company stands for. There is a science or method to our madness, and as you can see journeys start in different ways. Mine was different then my partners, not better and not worse; just different. Imagine wanting and believing in something so badly that you know if given the chance you could change the world. You could inspire change in a mindset that needs change, you can become that revolutionary company and hope to sit alongside the Apples and Googles and all the inspirational leaders you looked up to. Welcome to VERSA MOVEMENT COLLECTIVE, this is my journey, we want to know yours…
Your Coach, Franco Gomez